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BOOK SUMMARY :

The language of cosmetics advertising january 2016 doi 101057978 1 137 55798 8 authors helen ringrow request full text pdf to read the article of this research you can request a copy this book offers a cross cultural comparison of french and british cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in french and english language contexts as the global beauty industry expands and consumers become more critical of thethe author uses themes of language and gender media and identity and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternativesthe language of cosmetics advertising helen ringrow auth this book offers a cross cultural comparison of french and british cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in french and english language contexts as the global beauty industry expands and consumers become more ty book t1 the language of cosmetics advertising au ringrow helen lois py 201610 y1 201610 n2 this book offers a cross cultural comparison of french and british cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in french and english language contexts

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